Your cart abandonment flows are not recovering most of your carts

Have you ever filled your cart at Costco and then just left it there with all of those items?

That almost never happens.

However, people are abandoning carts/checkouts on online stores left and right.

In fact, the average cart abandonment rate for online stores is 70%.

70 freaking % of people who've already shown high interest in your products abandon their cart and most never come back again.

You probably already have abandonment flows/automations in place to recover some of those lost carts.

However, most brands stop at that.

Shouldn't they be doing more to recover those valuable lost sales.

The answer is: YES, they should.

Here's a little hack to help you recover more of those lost carts/checkouts...

1) Create a segment of people who abandoned your cart/checkout in the last 90 days (you can select more if you feel adventurous). Make sure to exclude people currently in your cart/checkout abandonment flows.

2) Send them a campaign with your best offer.

And wham bam! 💥 Some of those potentially lost forever carts are recovered.

How can I help:

• If you have any questions or want me to cover any topic, feel free to reply to this email directly.

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