Have you ever filled your cart at Costco and then just left it there with all of those items?
That almost never happens.
However, people are abandoning carts/checkouts on online stores left and right.
In fact, the average cart abandonment rate for online stores is 70%.
70 freaking % of people who've already shown high interest in your products abandon their cart and most never come back again.
You probably already have abandonment flows/automations in place to recover some of those lost carts.
However, most brands stop at that.
Shouldn't they be doing more to recover those valuable lost sales.
The answer is: YES, they should.
Here's a little hack to help you recover more of those lost carts/checkouts...
1) Create a segment of people who abandoned your cart/checkout in the last 90 days (you can select more if you feel adventurous). Make sure to exclude people currently in your cart/checkout abandonment flows.
2) Send them a campaign with your best offer.
And wham bam! 💥 Some of those potentially lost forever carts are recovered.
How can I help:
If you have any questions or want me to cover any topic, feel free to reply to this email directly.
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